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Sponsored teams and riders are important to TAYA.
Of course they help us gain visibility worldwide but there is more to it than just brand promotion; they also play a key role in product development because there is no better laboratory than real life riding.
Here are the main sports marketing assets we are relying on in 2020.
BH Enduro Racing Team
Featuring French Enduro National Champion Mélanie Pugin, Enduro World Champion Karim Amour, Alex Cure in élite men category plus Raphaël Giambi in the youth category, the BH Enduro Racing Team races worldwide and targets the Enduro World Series and gravity races on e-bike.
Chain choice: TOLV-121
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Continental Cycling Team Ljubljana Gusto Santic
This Continental road cycling team is a powerhouse in the Slovenian road racing community.
Chain choice: ONZE-111(UL)
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CCN Shining Team
The CCN Shining team is an U19 road cycling team based in Taiwan, whose purpose is to grow young local talents and take them to the next level.
Chain choice: ONZE-111
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KTM Alchemist
The KTM Alchemist Team is the leading Italian Cyclo-cross team. Team leader Nicolas Samparisi finished in the top 30 at the 2020 Cyclo-cross World Championships. Outside the Cyclo-cross season they also race a full season of marathon MTB.
Chain choice: TOLV-121, ONZE-111
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Memil Pro Cycling Team
The Memil Pro Cycling Team is a Continental road cycling team registered in Sweden and racing worldwide.
Chain choice: ONZE-111(UL)
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360 Valtellina Team
The 360 Valtellina Team is a collective of mountain bikers mostly riding Enduro and Gravel. Outside racing they offer some of the most beautiful guided tours in the Italian Alps.
Chain choice: TOLV-121, ONZE-111
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Lucas Lagneau
Lucas is one of the most promising young talents on the DH circus, with a successful background in BMX racing (bronze medal at the European championships in 2018). Watch him!
Chain choice: ONZE-111
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Lupato brothers
The Lupato brothers are Enduro specialists. Alex was four times National champion and Denny is next. To keep their job fun, they both ride different types of bikes outside Enduro; from fixed gear to Cyclo-cross and from road and gravel.
Chain choice: TOLV-121, ONZE-111
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Stefano Dolfin
Stefano from Italy is a young talent on the four cross and dual slalom scene. He travels worldwide and mostly targets the Crank Worx series.
Chain choice: ONZE-111
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Julio Garvía Honrado
Julio is a Spanish MTB marathon specialist always looking at conquering new territories.
Chain choice: TOLV-121
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