【UK】 London Olympics Gold Medal Team Bike
2012 London Olympics Gold Medal Team Bike
Matrix Fitness Prendas bike
The UK women’s road team that boasts Olympic hopefuls Dani King and Jo Rowsell among its members will be riding a Velocite Geos for 2012. We've got a Geos in on test at the moment, you might remember the Just in piece we did on it, it's fair to say though that it isn't quite as swanky as the one the Matris Fitness Prendas girls will be riding which gets the full superbike treatment.
Velocite Geos frame
Ritchey WCS C260 Stem
Ritchey WCS bars
Ritchey WCS Seat post
Ritchey WCS Lady Saddle
Richey Bar Tape
SRAM Force Group
Schwalbe Ultremo Tyres and Tubulars
FFWD F4R Tubular Race Wheels
Power Tap Training Wheels
KoolStop Brake Pads
New Name for Horizon Fitness RT
◎ UK Horizon Fitness RT 2012 Olympics Gold Medal ( Dani King& Jo Rowsell )
Matrix Fitness/Prendas Ciclismo will be the new name for the Horizon Fitness racing team, now entering its third year. Ongoing support from Johnson Health Tech UK – which includes the Matrix Fitness brand – and Prendas Ciclismo, has guaranteed the team’s continuation, and the chance to build on the success of the past two years.
“It’s great to have this stability with the team partners. We’ve developed very close relationships with our sponsors, and between us there’s a real commitment, not only towards improvement of the team, but also for the development of the sport at both elite and grassroots level” commented Team Manager, Stefan Wyman.
Matrix Fitness Prendas bike
The name change gives the team a chance to adjust their image, and the eight riders, including World Champion Dani King, will also be sporting a fresh kit this season, again supplied by Prendas Ciclismo. The new look on the road will be matched by further developments to the team’s website and events planned for 2012, providing even more opportunities for the team to engage with fans, partners and the wider public following this fast growing sport.
“This project began in 2010 with a long-term strategy to give talented, young female riders a platform to develop from to begin to race at the top level. Having the continued support and trust of our partners has provided that crucial foundation and allowed us to perform well in the short-term whilst developing solid plans for the future” continued Wyman.
“We are now close to having the structure in place to compete as a UCI registered team in 2013, and the re-branding process is another important part of the plan. We’ve got an all British squad for 2012 and we really feel they’ll be ready for a full UCI programme in Europe in the very near future
To take these riders to events like the Tour of Flanders and the Giro in Italy, in addition to a host of big national competitions, including the Johnson Health Tech Grand Prix Tour Series, is a very exciting prospect. We can’t thank our sponsors enough for their long-term vision and support, and hope to continue giving them a fantastic return over the next 12 months.”
Managing Director of Johnson Health Tech UK, Jon Johnston, added: “2012 is a pivotal year for the sports and fitness industry. A couple of years ago we recognised there was a need to maximise this and try to convert the huge public interest in sports and fitness into real interest in getting fitter and more active themselves. So we are delighted to continue our support of the team as part of our strategic corporate aim to encourage people of all fitness levels to adopt a more active lifestyle’.
2012 team line-up: Dani King, Hannah Rich, Joanna Rowsell, Penny Rowson, Annie Simpson, Hannah Walker, Jessie Walker plus Team Mentor Helen Wyman.